Beaumanoir becomes the strategic partner for Quiksilver, Roxy, Billabong, DC Shoes, Element and VonZipper in key markets including France, Germany and UK
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced a long-term partnership with The Beaumanoir Group (Beaumanoir), a global leader in product development and distribution, for Quiksilver, Roxy, Billabong, DC Shoes, Element, RVCA and VonZipper across key Western European regions, including France, Germany and UK.
Through the partnership, Beaumanoir, which is headquartered in France, becomes the brands’ strategic operating and sourcing partner, taking on design, manufacturing, wholesale, retail and e-commerce for key lifestyle categories such as apparel, swim, travel, accessories and more for men, women and kids.
“We are pleased to welcome Beaumanoir into our esteemed partner network for these iconic brands,” said Henry Stupp, Regional President – EMEA & India at Authentic. “We look forward to working together to leverage their retail expertise, explore new opportunities and grow the brands’ market presence across Western Europe, a region where the brands have a strong connection with consumers.”
Jérôme Drianno, CEO of Beaumanoir added, "With great expertise behind us, we are confident in our ability to stimulate the development of famous brands such as Quiksilver, Billabong and Roxy, in France and across Europe. Wholesale operations represent a key growth area for the future of the Boardriders Group, and an avenue for diversification of Beaumanoir, as does the international expansion this acquisition makes possible."
The partnership underscores Authentic’s commitment to the brands’ future across key European markets, as Beaumanoir’s deep retail and product expertise will bolster the brands’ expansive retail network. By combining Authentic's strategic vision and proven platform with Beaumanoir's operational strength and market knowledge, the partnership will introduce opportunities for sustained brand growth and longevity in a significant region.
"The acquisition by the Beaumanoir Group opens up new avenues for long-term investment for all the Boardriders brands in Europe,” said Nicolas Foulet, President of Boardriders EMEA. “Like the teams themselves, I am fully committed to and enthusiastic about this news, which promises to increase the presence of our brands in their market."
“Nico Foulet and his legacy Boardriders team in Europe have a deep understanding of our customer and extensive wholesale relationships, combined with Beaumanoir's expertise in sourcing, logistics, and retail, we are excited for the future and for the opportunities that the partnership will bring.” - David Brooks, EVP of Action and Outdoor Sports at Authentic.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than $29 billion in global annual retail sales, Authentic’s brands have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale.
Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®.
For more information, visit authentic.com.
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About The Beaumanoir Group
Founded in 1981, the Beaumanoir Group is a major player in fashion and lifestyle in France, with a business volume in 2023 of 2.3 billion euros. It employs over 15,000 people worldwide and has more than 2,000 retail outlets.
The Beaumanoir Group has continued to grow with the successive acquisitions of the La Halle brand in 2020, Caroll in 2021, and the main French lifestyle marketplace Sarenza.com in 2022. In June 2024, the Beaumanoir Group acquired the activities of the Boardriders Group and the operation of its emblematic brands Quiksilver, Roxy, Billabong, DC Shoes, Element, RVCA and VonZipper in Western Europe.
In addition to its distribution business, the Group has a logistics subsidiary, C-Log.
For more information: www.groupe-beaumanoir.com
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Editorial Staff
Quiksilver, Roxy, Billabong, DC Shoes, Element, RVCA, VonZipper
